Covid-19 forced B2B companies to suspend the face to face marketing and sales models. What are the digital alternatives to the traditional models, and are organizations ready to leverage them successfully? What should change in marketing and sales strategies, processes, channels, people, and tools to pave the path to purchase with digital experiences?
Guest 1: Ann Dozier
Title: Senior Vice President & Chief Information Officer, Southern Glazer's Wine and Spirits
Guest 2: John Wittig
Title: Chief Commercial Officer, Southern Glazer’s Wine & Spirits
For more details and related content:
https://www.ciotalknetwork.com/paving-the-path-to-purchase-with-digital-experiences
Digital Transformation during COVID-19 and Beyond
Keeping up with Pace of Business and Unpredictable Changes
Creating a Winning Data and Analytics Strategy
Better Pharma through Digital
Managing IoT Security
How the Public Sector is Utilizing AI?
Can Cynet bring Simplicity back into Security?
Benchmarking Organization’s Maturity for Digital Transformation
How is the Government Preparing to Defeat Global Cyber Crime?
From Passion to Impact
Can Kofax deliver on its Intelligent Automation promise?
Addressing the top three CISO challenges
Tackling the top five digital transformation roadblocks
Rethinking Ethics for Digital
Leading through Transition
Using Digital to Solve Analog Problems
A Digital Operating Model that delivers Results
Delivering Smiles Every Time: A Case Study
Measuring and Improving Effectiveness at Work
Rewriting the Application Access Playbook
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Lex Fridman Podcast