#372: Pain Selling... Still the Best Approach?

Pain-finding is one of the oldest sales techniques in the book. Are you still selling that way? In today's Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale respond to a question from a listener about selling opportunity vs. selling pain.   Do you quiz your prospects with questions to identify where they’re struggling the most?   Are you looking for things in their answers that will lead you to a deal?   In this episode of The Advanced Selling Podcast, Bill and Bryan...