If there’s one product that epitomizes the year’s “clean girl aesthetic” in a bottle, it’s Ilia’s now iconic Super Serum Skin Tint SPF 40, a unit of which sells every 30 seconds. But Ilia wasn’t always a buzzy, $100 million dollar company. Today, brand founder Sasha Plavsic shares the surprising story behind the indie darling’s late-blooming turnaround, years after its 2011 debut with just six simple lip tints.
And pssssst! We do have a promo code: visit ILIAbeauty.com and use BREAKINGBEAUTY at checkout for 15% off your first purchase.
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Ritual
Ritual’s Essential for Women18+ is a multivitamin you can actually trust. Get 30% off during your first month by visiting ritual.com/BREAKINGBEAUTY to start Ritual, or add Essential For Women 18+ to your subscription today.
Beyond Miracles
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Ouai
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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
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Theme song, used with permission: Cherry Bomb by Saya
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