The Power of Relationships in Sales: Why You, Not Just Your Product, Matter with Andy Paul (Part 1)

In this episode of Peak Performance Selling Podcast, Jordan Benjamin interviews Andy Paul, a seasoned sales expert with over 30 years of experience. Andy shares pivotal moments from his sales career that shaped his views on sales. He emphasizes the significance of building relationships in sales, highlighting that buyers ask, "Why you?" more than "Why your product?" Andy's anecdotes illustrate the transformative impact of trust, curiosity, and authenticity on successful sales interactions.

PEAK PERFORMANCE HIGHLIGHTS QUOTES

• "I really learned how to sell from my customers more than almost anything else because they saw that I was sincere in the questions that I was asking and I really wanted to learn."
• "Sales is a people business. It's always going to be a people business. It's how you connect. It's the impressions you make on people that everything sort of builds on itself."
• "At the end of the day, the first question that buyers ask is why you, not why the product, why you, why you, Jordan, why you, Andy."
• "You have to be really conscious of the fact that that's the first decision a buyer makes: Why you?"

You can connect with Andy Paul through the link below.

LinkedIn: https://www.linkedin.com/in/realandypaul/

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