Let’s face it: online retail store options are pretty cut and dry. Predictable discounts and sales. The same standard website design and layout. The same old shopping cart experience (unless you’re Amazon). And most online music gear stores aren’t much different.
But there’s one online store that hopes to change all that. Less than a year old, Capital Music Gear is hoping to bring a couple of unique and welcome disrupting features to the online music store: heart and help. Let me explain.
HEART
Capital Music Gear (CMG) is built with nonprofit music organizations in mind. Every sale on their site gives 1% to the music non-profit of your choice, assuming that organization is registered with CMG and listed on their site’s checkout process as an option.
You also have the option to write-in a non-profit you think should benefit and CMG will attempt to reach out and connect with that organization. Last, if you don’t have a preference, you can let CMG decide which nonprofit your 1% gift goes to.
HELP
While most online music gear stores carry mostly major brands, CMG goes one step farther. Sure they carry some big names too, but they have a secondary mission to carry more of the smaller brands on the market, both nationally and internationally available or manufactured.
One example is Flattley Guitar Pedals from the UK. Paul Flattley, when we interviewed him in Episode #16 of Behind the Backline, mentioned he was looking for a way to break into the US market. Through our mutual connections, Behind the Backline was able to connect Paul and Cory to get Flattley’s Pedals into the US.
A music store that helps smaller brands grow sales and create awareness: how cool is that?! :)
CUSTOMERS FIRST
As a customer, your activity doesn’t go unnoticed either. For every review you leave, CMG will give you a 10-15% discount on your next order, depending on the type of review you leave (video or written). Who gives you discounts for reviewing right on their store? That might be an industry (or global?) first!
You can learn more on their Discounts for Feedback page.
ABOUT OUR GUEST
Cory Borgen, owner and founder of CapitalMusicGear.com, joins us in this episode to share with us his background in music, his career experience in retail, how that transitioned over to e-commence, what is first NAMM experience was like (especially meeting one of his guitar heroes, Brian Wampler: Episode #12!), and what it was like to finally be able to merge his love of music and the industry with his expertise in retail and online commerce.
--- Support this podcast: https://anchor.fm/behindthebackline/supportDynaMount - Bringing Engineering Back to Sound Engineering
Drumeo - Making Music Education Online as Easy as Netflix
Flattley Guitar Pedals - Creating Highly Personalized, Handmade Custom Guitar Pedals in the UK
Beier Drums - Custom Snare Drums from the Land of Beer and Cheese
SJC Drums - Custom Drums as Unique as the Drummers that Play Them
Audiofusion - Using Wi-Fi to Turn Your Mobile Device into a Wireless Monitoring System
Wampler Pedals - Achieving World Class Guitar Tones Through Experimentation
Blipblox - Encouraging the Future of Music Through Creativity and Audio Exploration
SMASHmouse - Giving You the Power to Kick It to Click It!
Frettable - Combining Artificial Intelligence with Songwriting
The Drum Wallet - Expanding Your Drum Sounds with the Flick of a Stick
Signal Flow - Making Stage Plotting & Setup More Efficient
Fano Guitars - Crafting the Ultimate Boutique Guitar at the Highest Standards
DrumLite - Giving the Drummer Some With LED Lighting
Welch Tuning Systems - Simplifying the Way We Tune Our Drums
ToneAlly - Behind NAMM's 2018 Best Teaching Tool
Mukikim - Music and Childlike Wonder for Adults and Kids
SN3 Innovations - Achieving True Sound Activation Mode in Entertainment Lighting
Create your
podcast in
minutes
It is Free
Beer Today Beer Tomorrow
A Prairie Home Companion: News from Lake Wobegon
radiofreeredoubt
Possibly Unsafe
ELITE Content Marketing Podcast