Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today's digital marketing landscape and underscore the importance of relentless testing and measurement in your marketing strategies.
Next, I dive into the realm of psychology and its connection to marketing - a concept as old as advertising itself. In a world increasingly centered around personal connection, I explore the power of curiosity, the perception of price, and the role of personal branding. I also examine the importance of user-generated content, decoding the age-old understanding of human nature and its efficacy in designing marketing strategies. I'll share insights on using lead magnets effectively and the potency of giving samples to lure prospects.
Finally, I delve into the significance of data and visuals in advertising. I unravel the strategic use of data, reminding you that specific facts and numbers are more persuasive than vague promises. I also stress the visual aspects of your ads, guiding you on selecting the right images to resonate with your audience. As I navigate through these timeless principles, I emphasize a culture of continuous testing and experimentation in marketing. So, tune in, learn from history, and let's elevate your digital marketing strategies together.
Scientific Advertising on Amazon
Download Dash Hudson's Guide to 2024 Social Media Trends and get a free 15-day trial of Dash Hudson here: https://dashhudson.com/podcast
Learn More:
Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast
Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]
Want to Monetize Your Social Media Influence? Listen to This.
How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]
How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]
Content Creation Should be a TEAM Effort
How to Go from Content Ideas to SEO Results Faster and Easier [Bill King @ Frase Interview]
Paid Social Media Advertising & Influence: What You Need to Know
How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]
The Unique Relationship between Employer Branding, Employee Advocacy, Personal Branding - and Almost Everything Else in Marketing
7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]
Business Success Begins by DOING
Redefining Social Media Content Measurement and Strategy [James Creech Interview]
13 Actionable Tips to Maximize Your YouTube Influence
How to Maximize Your Impact on Social With Video [Kate Skavish Interview]
How to Strategically Create Your Library of Content in One Year
5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]
What Leaders Need to Know about Leveraging Influence
SEO & Social Media: Your One-Two Punch [Stephan Spencer Interview]
All You Wanted to Know about Marketing Funnels
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast