In episode 234, Kestrel welcomes Lottie Bertello, the founder and creative director at LOTI, to the show. An upcycling design studio recently launched in 2021, LOTI reuses materials that would otherwise end up in landfills.
“We’re gonna be really vocal with our platform to show people that we don’t need to be following these trends. I think trends is what has pushed this overconsumption in massive amounts. And there’s the misconception that trends are the only fun clothes you can use — like trendy clothes equal fun and sustainable clothes equal boring, which is absolutely not the case at all.”On this week’s show, Lottie shares more of her experience working within the conventional fashion industry, and how for her, that made her realize that building her own project was where she could make the most positive impact.
Lottie highlights some amazing stories from the beginnings of building the brand — one day, she was browsing the racks at a Goodwill, and she ended up buying 300 men’s button up shirts, without having a plan as to how to use them. Those shirts became the first building blocks of what LOTI has become today.
Also, Kestrel and Lottie also explore some of the nuances around “trends” and where they fit into the sustainability and fashion movement.
“I think developing our aesthetic was the most challenging part of developing LOTI because as much as our brand stands for textile waste reduction and ethical manufacturing, we have nothing without a good product that people like — it’s unsustainable for us to sell a product based on the fact that it’s quote unquote sustainable. You know, if you don’t love it, then you’re not going to wear it, and if you’re not wearing it, you might be throwing it out, and that’s not the point.” -Lottie
“Ultimately — trends are what make clothing be disposable, because once a trend is gone, people are no longer wearing that, and then that garment doesn’t have a space in your closet anymore. I think there is a distinct difference between relevant items and trendy items.” -Lottie
LOTI’s website
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This week's episode is brought to you by OEKO-TEX® - a worldwide association of 18 independent research and test institutes that sets standards for safer textile and leather production and products. The OEKO-TEX® portfolio of independent certifications and product labels help all of us make responsible decisions to choose products that are safer, more environmentally friendly, and manufactured in a socially responsible way.
Learn more about their labels at www.oeko-tex.com.
S03 Episode 121 | NEST + BUILDING A NEW HANDWORKER ECONOMY
S03 Episode 120 | THR3EFOLD, SOURCING ETHICAL FACTORIES + LOOKING BEYOND TRANSPARENCY
S03 Episode 119 | STATE OF FASHION + SEARCHING FOR THE NEW LUXURY
S03 Episode 118 | FIBERSHED + REGENERATIVE TEXTILE SYSTEMS
S03 Episode 117 | INDUSTRY OF ALL NATIONS + THE IDENTITY OF PRODUCTS
S03 Episode 116 | MARA HOFFMAN ROUND 2, AN UPDATE ON SUSTAINABILITY, GROWTH + EVOLUTION
S03 Episode 115 | OLORI + THE DIVINE RIGHT OF QUEENS
S03 Episode 114 | MODERN MACRAME
S03 Episode 113 | RESONANCE + CONNECTING ART WITH COMMERCE
S03 Episode 112 | NEO•THREAD, ONE-OF-A-KIND GEMS + COOL GIRLS CARE
S03 Episode 111 | ADITI MAYER, ADIMAY + REVOLUTION WASHING
S03 Episode 110 | BUY GOOD FEEL GOOD + ELEVATING ACCESS FOR SHOPPERS AND BRANDS
S03 Episode 109 | FINERY + MAKING USE OF THE WARDROBE YOU ALREADY HAVE
S03 Episode 108 | G-STAR RAW + THE MOST SUSTAINABLE JEANS EVER
S03 Episode 107 | SHOP GOOD + INTENTIONS FOR WELLNESS
S03 Episode 106 | CRAFTIVISTS + THE ART OF GENTLE PROTEST
S03 Episode 105 | THE CORDES FOUNDATION + SUPPLY CHAIN STORIES
S02 Episode 104 | WOOLN + GRANDMAS IN THE SUPPLY CHAIN
S02 Episode 103 | WHAT IS BLOCKCHAIN TECHNOLOGY + THE SOCIAL IMPACT ECONOMY
S02 Episode 102 | MELANIN & SUSTAINABLE STYLE + ETHICAL FASHION AS A PRIVILEGED WHITE GIRL THING
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