Structuring a Powerhouse Content Marketing Team - Robert Rose // Content Marketing Institute

Episode Overview: The modern digital landscape provides robust tools and abundant resources that any business can use to easily create their own content, but it takes an efficiently structured content team to truly achieve your business’ content marketing goals. Join Ben as he continues his Content Optimization Month discussion with Content Marketing Institute’s Robert Rose as he explains the pros and cons of different content marketing team organizational structures and the best way to create and structure your own powerhouse content marketing team.

Summary: 

“Content is everybody’s job and nobody’s strategy in many businesses.” – Robert Rose Content as a strategic function in a business is most successful when it improves the customer experience and provides better methods to measure metrics The preferred organizational structure of a content marketing team is an integrated model where you have a core team spearheading specific elements of content creation, such as a blog publication cycle, and also provides oversight, creating content production guidelines for people in the rest of the company who contribute content to the overall business’ content marketing strategy.

GUESTS & RESOURCES:

Schedule your free Digital Diagnostic Robert Rose: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript