741 Clients: All the Secrets From CrossFit North 579

Torben Keller, owner of CrossFit North 579 in Denmark, runs a gym with more than 740 members—he took the No. 1 spot on Two-Brain's recent leaderboard for client count.

In today’s episode of “Run a Profitable Gym,” Torben shares exactly how he built a thriving gym with multiple revenue streams and an unbeatable client experience.

He explains how he started with 250 members in the first month, scaled to over 700 without relying on ads, and keeps churn at just 3.5 percent by focusing on culture and coaching.

Torben also reveals how mentorship helped him implement systems to manage a nearly 40-person staff and build a roadmap for coaches’ career growth.

If you’re looking to scale your gym or create a better experience for members, don’t miss this opportunity to learn from one of the world’s top gym owners.
 
Links

Coach Ascension Model

"Help First" by Chris Cooper

Gym Owners United

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01:31 - How long did it all take?

08:49 - Did Torben do any marketing?

13:20 - Background on Torben’s gym

22:57 - Happy clients don’t cancel

27:55 - Better coaches, higher value