This episode is brought to you by Sendlane.
Khalil says, "we're looking for people to be engaged and excited about their fitness lifestyle & wellness. If people can make it into a lifestyle where it transcends what happens within that hour that they work out and becomes part of their identity, this is where we see people stick with our fitness routine for a very long time."
Today we interview Khalil Zahar, Co-Founder & CEO of FightCamp. FightCamp delivers the most exhilarating and effective form of home fitness through interactive boxing workouts, streamed to your device on demand.
We discuss:
* His gratefulness for his parents for how they raised him
* Overview of the brand & mission
* The first iteration of their company, including how they originally worked with professional and Olympic athletes and their pivot to the consumer market
* Challenges in moving to a consumer model
* Providing a path for people to get better fitness instructions and results
* Why they want to introduce people to boxing culture
* Misconceptions with boxing workouts and why it works your full body
* The future of FightCamp, including a system that tracks other exercises
* Their community on Facebook
Join Ramon Vela and Khalil Zahar, as we break down the inside story of FightCamp on The Story of a Brand.
For more on FightCamp, visit: https://joinfightcamp.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
This episode is brought to you by Sendlane.
Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!
This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.
When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.
Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
The NOW - Reconnect Through the Healing Benefits of Massage
myPocketCFO - What Founders Should Know About Financials
The Vitamin Shoppe - Understand the Customer and The Technology Will Follow
David to Goliath - Dream Like a Giant. Fight Like an Underdog
Alvies - Welcome to the Boot Party!
Exciting Plans and Changes in 2024 for The Story of a Brand!
Partner Series: Retencity - Retention is the Heart of Your Brand’s Growth
Partner Series: Finaloop - The Financially Intelligent Founder
Mother Science - From Melody to Molecules: The Mother Science Skincare Breakthrough
Pinsy - The Shape of Success: Pinsy’s Pioneering Vision for Shapewear
Hardworking Gentlemen - The Power of Authentic Branding: Hardworking Gentlemen's Storytelling Approach
Gardenuity - The Power of Gardening and Wellness with Donna Letier
Sunday - Transforming Lawns and Lives Through Empowerment and Sustainability
MitoQ - Unlock the Power of Cellular Health and a Healthier You
Grio - Building Strong Parent-Child Bonds with Grio Baby Bottles
NeuroGum and Mints - Fueling Your Focus: The Story of Neuro
Saint Art - Clothes that Maximize Expression, Minimize Impact
Willa’s Oat Milk - Innovative, Nutritious, and Delicious!
Vdriven - Cash is the Lifeblood of a CPG Brand
Quiet Punch - Boxing is the Gateway Drug to Training
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle