Sheri Fitts has more than 25 years of experience in digital leadership and brand marketing. As the founder of ShoeFitts Marketing, she has helped thousands of advisors and industry influencers convey their messages, create meaningful connections, improve sales performance and scale their digital leadership.
Ms. Fitts regularly speaks about digital marketing and social media at financial services industry events, has been quoted in numerous publications and is the author of Deconstructing Digital. She has received awards and recognition from the Plan Sponsor Council of America, the National Association of Government Defined Contribution Administrators, the International Association of Business Communicators and Pensions and Investments. 401kwire.com named her one of the “most influential people” in the defined contribution category.
Today, Sheri will teach us the essence of being authentic and “outcaring” to in the marketplace. She will also share insights regarding millennials and evolution of digital marketing. Lastly, she will give us interesting details regarding her book, “Deconstructing Digital”.
[2:17] The Age of Authenticity
[3:50] The concerns in raising “millennials” today
[7:05] How does authenticity transform the workplace and entrepreneurial world
[9:05] How authenticity fits in a modern marketing plan
[10:33] Why being authentic attracts more people in marketing
[11:15] Sheri explains the concept of “outcaring”
[13:01] The importance of thinking how your clients feel and should feel
[14:21] How she applied the concept of “outcaring” to her profession
[16:23] How disruptive branding affects the financial services market
[19:58] Sheri shares about her book, “Deconstructing Digital”, and her inspiration to it
[21:37] The impact to her life as far as social media & digital marketing are concerned
[24:15] Paul shares his experience on the old school way of digital marketing
[25:37] How you can connect with Sheri
[26:39] Wrap up
Tweetables:
“The more you that you are, the more people you attract because it’s refreshing to people.” - Sheri
Resources:
BOSS Academy Radio
Connect With Sheri:
Sheri's Website
Sheri's LinkedIn
Sheri's Twitter
Sheri's Facebook
Sheri's Book
197 - Jennifer Hurvitz - Choosing A Happy DIvorce
196 - Jay Samit - How Blockchain Is Disrupting Business Today
195 - Brad Hart - How Blockchain And Crypto Currencies Are Changing Business
194 - Dr. James Kelley (returns) - The Crucible's Gift
193 - Michele Molitor - Rewire Yourself For Success
191 - Travis Thomas - Improv Comedy Skills For Business
189 - Adam Anderson - Cyber Security Attacks And Your Defense
190 - Scott Alan Turner - From Money Moron To Financial Rockstar
188 - Cort Dial - An Entrepreneurs Guide To Leadership
187 - Summer Felix - Peace, Love, And Animated Videos
186 - Joe and Bix Bickson - How Future Hacking Can Grow Your Business
185 - Carolin Soldo - The Doer And The Visionary
184 - William Hung - The Success Of American Idol Failure
183 - Jesse Cole - Find Your Yellow Tux And Stand Out
182 - Yigal Adatao - The Right Mindset Every Business Owner Needs
181 - Jennifer Rock and Michael Voss - How BS Can Help Your Company
180 - Seth Buechley - Ambition Through Experience, Integrity, And Hard Work
179 - Tsufit - Every Entrepreneur Can Step Into The Spotlight
178 - Danny Sunshine Bauer – Four Steps To Business Freedom
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Darknet Diaries