What not to do when getting your grocery startup off the ground with Abhi Ramesh from Misfits Market

Launching an e-commerce startup in the grocery space is no small task. On today’s episode Becca and Dom are joined by Abhi Ramesh, the CEO and founder of Misfits Market, a grocery startup that sells surplus and unwanted produce directly to consumers who don’t mind funny-looking foods. They talk about how he started the company in his apartment handling every aspect from personally buying the unwanted produce from the farms, to storing the food, to packaging and shipping, all while running the website and trying to fundraise. He racked up six-figure credit card debt to fund the logistics-heavy startup before raising his first seed round — and that was just the first three months of the company.They also talked about:

• The systemic issues that have created a massive amount of produce waste
• Changing consumer behavior when shopping for food and how COVID helped their business
• The lessons Ramesh learned after Misfits Markets acquired Imperfect Foods and what the next steps are for the company

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