Growth in Lockdown: Australian Gym Owner Adds Clients, Revenue

Australians have faced some of the most severe COVID lockdown restrictions in the world: Evening curfews. Travel restricted to a 5-kilometer radius from home. Multiple total shutdowns.

The severity of the restrictions has many Australian gyms hanging by a thread. But not Tribe MVMNT.

Despite these extreme challenges, gym owner James Mawson says his gym has actually grown. Revenue and membership are both up, and he's even planning on opening a second location soon.

But he didn't just get lucky, and it wasn't easy. Tune in to learn how James increased revenue, kept his staff paid and increased his membership during the COVID crisis.

Links:

Tribe MVMNT
Incite Tax: Profit First for Microgyms
Two-Brain Coaching
The Second Shutdown Plan for Gym Owners
Deanna Mawson, online nutrition coach

Timeline:

2:24 – Lockdown in Australia.

6:39 – Surviving the first lockdown: all about the quick transition.

8:30 – The power of membership suspension and automatic renewal.

10:14 – Lending equipment.

12:34 – The importance of attitude and leadership.

14:40 – Moving the gym outside.

17:24 – When the second shutdown hit.

18:27 – Communication is critical.

22:18 – Making the best of the new norm.

27:43 – Increasing personal training.

29:56 – Boosting revenue by 25%.

30:54 – Listen to your members.

35:12 – The power of confidence.

38:36 – Getting the landlord on board.

40:14 – Supporting staff during COVID.

43:43 – How to get new clients during COVID.

45:09 – Lessons learned that will stick for the long haul.