Ride AI by Micromobility Industries
Technology:Gadgets
Apple is reportedly exiting the car industry, focusing instead on software and mobility services. The company's decision is driven by the challenges and complexities of the automotive industry, including high costs, long product cycles, and difficulty in making significant contributions. Apple's future in mobility may lie in micromobility and smart accessories for vehicles.
🚗 Apple's decision to exit the car industry is not surprising given the challenges and complexities associated with building and selling cars. The company's strengths lie in software and user experience, which may be better applied to mobility services and smart accessories for vehicles. 📱 The smartphone is already a powerful tool in the car, with features like Apple CarPlay allowing users to integrate their phone's apps and functions into the vehicle's infotainment system. Apple's focus on privacy and AI could enhance the smartphone's capabilities and create unique mobility experiences. 💡 Apple's decision to pivot away from the car industry and explore opportunities in micromobility aligns with the broader trend of urbanization and the growing demand for sustainable transportation options. By focusing on smaller, more agile vehicles, Apple can address the needs of urban dwellers and contribute to the future of mobility.
187: Spatial computing and what it means for micromobility with Horace Dediu
186: The story of premium two wheeler Cake Motorbikes with founder Stefan Ytterborn
185: Subscription-as-a-Service - unpacking a new micromobility business model with Micro OG and Tempo founder Michael Keating
184: The story of Onyx Motorbikes with founder Tim Seward and CEO James Khatiblou
183: Cool Californian Cruisers: the story of Electra Bikes with CEO Kevin Cox
182: A microcar (some of the time!) - the story of City Transformer with founder Udi Meridor
181: Building iconic micro-cars with Microlino founder, Oliver Ouboter
180: Exploring public-private Shared Micromobility with Caroline Sampanaro, head of micromobility and transit policy at Lyft
179: Exploring the Future of Micromobility with Kersten Heineke, of the McKinsey Center for Future Mobility
178: Creating Premium Owned Scooters - the story of Apollo with founders Maciek Piskorz and Chris Heathcote-Rey
177: Horace Dediu on the Next Billion Cars Podcast
176: The power and potential of E-bike subsidies with Grace Rink - Chief Climate Officer of Denver City
175: Micromobility fires, standards and transport equity with Melinda Hanson
174: Building award-winning e-moped and e-bike subscriptions in Sweden: Rickard Bröms of Vässla
173: The U.S politics of micromobility with Matt Yglesias and Julia Thayne DeMordaunt
172: The Apple Car Conundrum with Horace Dediu
171: Building the most popular ebike in America - The crazy story of Lectric Ebikes with founder Levi Conlow (also - launch of their XPedition cargo bike!)
170: Talking micro EV’s with Gabe Klein, head of the US Joint Office of Energy and Transportation
169: What Tech has got right and wrong about mobility with Kara Swisher, Horace Dediu and Julia Thayne
168: The story of the distinctive E-bike - Super73 with founder LeGrand Crewse
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