Today, joining me is Dave Chesson. He is a full-time entrepreneur, stay at home dad, author of 7 books, and software creator. Dave built his business starting in 2014 and is now making a six-figure income every year.
"What we are talking about today is what you need to do when someone types something into the search box, they show your book over somebody else's." Discoverability is key to selling your book on Amazon. "If Amazon does not choose to show your book, no matter what, you won't make sales unless you find the person and point them to your book."
Dave has dyslexia and isn't a good writer. "For me to overcome my lack of Hemmingway capabilities, I understood the core principle that if people want something and they can't find it, but you have the answer, then you don't have to be Hemmingway to be the person that solves their problem."
BISAC code - Book Industry Subjects Codes list are sent to retailers as part of your book's metadata. They are also used as the subject or genre codes. Intended to guide shelving, categorization, merchandising, and marketing efforts, these codes signal to potential buyers, retailers, distributors, and search engines what your book is about. BISAC will tell the buyer the primary genre, topic, and theme which relate to your book.
"Knowing which categories to choose, finding the ones that give you the best chance to be a best-seller, are extremely important." There are three times you want to use Publisher Rocket: before you write your book, while you're writing your book, and last, when you go to publish.
Listen in to find out how you can validate your book idea before you start writing, choose the best categories for your book, and write a book using Publisher Rocket. Learn how to find out the best keyword phrases to add to your Amazon search, run Amazon ads, and make sure your keywords fit your book content.
Show Notes
[02:29] Why SEO is important when you want to sell more books. [04:26] How Publisher Rocket sells more books. [06:40] Validating your book idea before you start writing a book with Publisher Rocket. [08:02] Learn how to use BISAC code when marketing your book. [09:48] Using Publisher Rocket to validate a book idea and set up for success. [13:16] Discovering kindle keywords to get your book found on Amazon. [17:05] Questions to ask when researching keywords. [18:06] Why it's important to make sure your keywords fit your book. [20:26] Two ways that categories help with your book. [23:31] How to set up and run Amazon ads. [27:30] Biggest mistakes people make with Amazon ads.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers Dave Chesson’s free Amazon Ads Course Dave Chesson on the web Publisher RocketSPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod
SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold
SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison
SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen
SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin
SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship
SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb
SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman
SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author
SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green
SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell
SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam
SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell
SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell
SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John
SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten
SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley
SP 222: How To Host An Epic Book Launch Party with Nick Gray (The 2 Hour Cocktail Party)
SPS 221: Mastering Marketing, Book Promotion and Hypnautic Writing with Dr. Joe Vitale
SPS 220: The Story Blender: How I Sold 1 Million Copies Of My Novels with Steven James
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