Today, joining me is Dave Chesson. He is a full-time entrepreneur, stay at home dad, author of 7 books, and software creator. Dave built his business starting in 2014 and is now making a six-figure income every year.
"What we are talking about today is what you need to do when someone types something into the search box, they show your book over somebody else's." Discoverability is key to selling your book on Amazon. "If Amazon does not choose to show your book, no matter what, you won't make sales unless you find the person and point them to your book."
Dave has dyslexia and isn't a good writer. "For me to overcome my lack of Hemmingway capabilities, I understood the core principle that if people want something and they can't find it, but you have the answer, then you don't have to be Hemmingway to be the person that solves their problem."
BISAC code - Book Industry Subjects Codes list are sent to retailers as part of your book's metadata. They are also used as the subject or genre codes. Intended to guide shelving, categorization, merchandising, and marketing efforts, these codes signal to potential buyers, retailers, distributors, and search engines what your book is about. BISAC will tell the buyer the primary genre, topic, and theme which relate to your book.
"Knowing which categories to choose, finding the ones that give you the best chance to be a best-seller, are extremely important." There are three times you want to use Publisher Rocket: before you write your book, while you're writing your book, and last, when you go to publish.
Listen in to find out how you can validate your book idea before you start writing, choose the best categories for your book, and write a book using Publisher Rocket. Learn how to find out the best keyword phrases to add to your Amazon search, run Amazon ads, and make sure your keywords fit your book content.
Show Notes
[02:29] Why SEO is important when you want to sell more books. [04:26] How Publisher Rocket sells more books. [06:40] Validating your book idea before you start writing a book with Publisher Rocket. [08:02] Learn how to use BISAC code when marketing your book. [09:48] Using Publisher Rocket to validate a book idea and set up for success. [13:16] Discovering kindle keywords to get your book found on Amazon. [17:05] Questions to ask when researching keywords. [18:06] Why it's important to make sure your keywords fit your book. [20:26] Two ways that categories help with your book. [23:31] How to set up and run Amazon ads. [27:30] Biggest mistakes people make with Amazon ads.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers Dave Chesson’s free Amazon Ads Course Dave Chesson on the web Publisher RocketSPS 201: What I Learned Publishing 50 Fiction Novels In 22 Years with Tim Waggoner
SPS 200: To The Girl Who Wants To Write Books About Her Faith with Grace Valentine
SPS 199: Ten Ways to Sell Books Through Media Appearances with Steve Harrison
SPS 198: Successfully Self Publishing and Selling Books Through TikTok with Gabrielle Stone (Eat, Pray, #FML)
SPS 197: Worth It: Writing The Book You Want To Write (Not The One People Tell You To) with Brit Barron
SPS 196: Nice Girls Don’t Publish Books? - Empowering Female Authors & Executives with Dr. Lois Frankel
SPS 195: Lessons Learned Publishing 100+ Children & Young Adult Books with Kathryn Lasky (& Turning Your Book Into A Movie)
SPS 194: Building An Empire And Becoming Unbreakable with Elena Cardone
SPS 193: Buy Back Your Time Writing And Launching A Book (A Behind The Scenes Look) with Dan Martell
ANNOUNCEMENT: Self Publishing School Is Closed, The Future Of Publishing, And Funding 75 Libraries
SPS 192: Lessons Learned From 8 Years, 7,000+ Books Published, And $43M+ …And The Future Of Publishing with Chandler Bolt
SPS 191: Turning Your Book Into A Movie (From Book To Script) with Sara McDermott Jain
SPS 190: How To Launch A Book Successfully with Julie Broad
SPS 189: Go For Stupid & Being Authentic In Your Book with Steve Sims
SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch
SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams
SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger
SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni
SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof
SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee
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