In this episode, Erik Deckers sits down with Jay Baer, owner of Ursus 10 and author of the new book, The Time to Win. They discuss how a company's speed is now the new differentiator. Jay also talks about how companies need to learn how to speed up their response time without being TOO fast, too. Jay predicts how companies can manage customers' expectations in the future, even as we expect companies to get faster and faster. Finally, Jay talks about his latest venture, becoming one of the largest tequila educators in the country with [TequilaJayBaer.com](TequilaJayBaer.com).
More About Jay https://www.linkedin.com/in/jaybaer
Episode 49: Using Social Media Enabled eBooks to Market Your Book
Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience
Episode 47: How Design Leads to Better Customer Engagement
Episode 46: Lessons from Starting Up
Episode 45: Building Great Paid Digital Media Structures
Episode 44: The Growth of Podcasting
Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table
Episode 42: Messaging in a Wild West Industry
Episode 41: Creating Mad Marketing with Customer Experience
Episode 40: Agile Marketing Framework
Episode 39: Message Testing with Micro Experiments and Simplicity
Episode 38: Performance Based Marketing
Episode 37: Building out Partnerships to Serve Locals
Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers
Episode 35: How to Learn from Marketing Failures and Grow the Company
Episode 34: How the EQ Secret Improves Your Marketing Messaging
Episode 33: Focus on Your Marketing Fundamentals
Episode 32: Play the Way You Practice with Venue Marketing
Episode 31: How Referral Systems are Broken and How WarmUp will Fix That
Episode 30: How to Build Customer Journeys with Actionable Tech
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