Episode 21: The Biggest Lessons From 2016, with Lee Caraher

In our final episode of 2016, we look back at some of the best lessons learned from Marketing experts KQED’s Michael Lupetin, Evernote’s Greg Chiemingo, and PayPal’s Janet Ball. We also share a big announcement for how this podcast will be changing in 2017 so that we’ll be able to bring you much more valuable content. What you’ll learn about in this episode: Why most companies don’t actually put their audience first — and why they absolutely should (Michael Lupetin) The 10 levels of audience engagement (Michael Lupetin) Why you need to make a decision where to put your resources and why it’s okay if that decision doesn’t work out (Greg Chiemingo) Why have to take enough time to figure out if you plan is working or not (Greg Chiemingo) Why you need to listen to what your customers are telling you that they want (Janet Ball) Why you can’t mistake intuition for marketing (Janet Ball) Full interviews: Michael Lupetin Greg Chiemingo Janet Ball Ways to contact Michael Lupetin: Website: www.KQED.org LinkedIn: www.linkedin.com/in/michaellupetin Twitter: @kqed Ways to contact Greg Chiemingo: Website: www.evernote.com LinkedIn: www.linkedin.com/in/gchiemingo Twitter: @gchiemingo Ways to contact Janet Ball: Website: www.paypal.com LinkedIn: www.linkedin.com/in/janetball Twitter: @PayPal