Burn the old playbook (With Jacco van der Kooij)

AI won’t fix your sales model if the foundation is broken. In this episode, Jacco van der Kooij explains why the old go-to-market playbook is collapsing—and what the new, AI-powered future actually looks like.

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• (00:00) - Introduction
• (02:32) - AI and the old playbook
• (10:34) - The role of customers in growth
• (25:56) - Human-Led Growth Powered by AI
• (33:57) - AI Integration in Sales
• (37:51) - The Future of AI in Business Operations
• (46:09) - Wrapping up
• (48:37) - On the next episode