In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.
I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever.
Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting.
If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!
Links Mentioned:
Time Stamped Overview:
00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.
03:31: Utilizing Facebook ads as an effective marketing strategies.
09:23: Comprehensive lead generation campaign strategies for success.
10:07: Ads target engaged audience for high-quality content to boost your omnipresence.
14:05: Using simple ads to remind prospect to buy.
17:19 Use messenger for two-way dialogue marketing.
20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.
HSH 115: Why We Shut Down Our $80k A Year Membership
HSH 114: 0 to $9,500 With a Small Audience
HSH 113: Behind the Scenes of Our Black Friday Promotion
HSH 112: Rocking Sales Calls with Aandra Bohlen
HSH 111: Fear, Failure & Feelings with James Wedmore
HSH 110: How to Get a Professional Sales Page on the Cheap
HSH 109: Running Your Business Like Clockwork with Mike Michalowicz
HSH 108: When is the Best Time to Launch a New Product?
HSH 107: What to Do When You’re Feeling Uninspired
HSH 106: Building a Listbuilding Machine
HSH 105: 5 Ways to Build Your Email List Without Facebook Ads
HSH 104: How We Used a Paid Challenge to Generate New Membership Site Sales
HSH 103: How To Outsource
HSH 102: The 4-Step Process to Beat Overwhelm
HSH 101: 5 Lessons I’ve Learned From My Mastermind
HSH 100: How I’d Make $10k From Scratch
HSH 099: What I’ve Learned From 6 Months of Running a Membership Site
HSH 098: What To Do When Your FB Ads Won’t Convert
HSH 097: Crafting Converting Offers with James Schramko
HSH 096: Creating an Editorial Calendar with Lacy Boggs
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