Content Localization Strategies for Going Global With Zeph Snapp

Today we're rebroadcasting our previous conversation with Zeph Snapp when we reviewed the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content?

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Zeph Snapp: Website // LinkedInBenjamin Shapiro: Website // LinkedIn // Twitter