Pere Codina from Kompyte is our guest this week. Shira and Pere talk about what marketing channels work best for Kompyte, how they found their niche and what tactics they use to get leads into the funnel.
About Pere
Co-founder and CEO of Kompyte. He has more than 12 years of experience in eCommerce and Internet. Before founding his first company he also worked in several Internet, engineering & IT companies. In 2006, he founded his first company: Cocosoft Barcelona, and launched several Internet platforms for business, now, every day, hundreds of companies and thousands of users are using those tools. In 2014, he started Kompyte, a Competitive Intelligence tool designed to respond in real time to your competitors' online strategies making easier to monitor all their online channels. He studied Computer Engineering at UPC in Barcelona, always linked to technology and Internet.
About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.
013: Interview with Georgi Kadrev from Imagga
012: Interview with Gretchen DeKnikker from Saastr
011: Interview with Yigal Roos from BrandBox
010: Marketing Post Sale | Content | SaaS
009: Paul Teshima from Nudge
008: Interview with Joshua Pines from Sirenum
007: Tim Lynch from Applango
006: Love Business vs Hate Business | Boston vs SF for Business
005: Startups | Age | Gender | Marketing
004: Interview with Hiten Shah from Quick Sprout - Part 2
003: Interview with Hiten Shah from Quick Sprout
002: Interview with Joel York from Markodojo
001: Interview with Pavel Dolezal from Keboola
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored