89_How MUSC is Leveraging AI to Improve Patient Access and Experience with Crystal Broj, Chief Digital Transformation Officer

On this episode of The Healthcare Plus Podcast, Quint Studer welcomes special guest Crystal Broj, Enterprise Chief Digital Transformation Officer at MUSC Health. Since joining the MUSC leadership team in 2022, Crystal has worked to revolutionize MUSC’s healthcare processes and accelerate the delivery of products, solutions, and services to their patient population. 

Crystal shares how MUSC is leveraging AI technology to personalize patient care, optimize efficiency through automation, and reduce the burden on healthcare providers. From automated scribes to virtual consultations to fast-pass scheduling, MUSC is finding new ways to transform the patient experience while also prioritizing relationships between doctors and patients.

Quint and Crystal also discuss the importance of operational trials before implementing new technologies enterprise-wide. Crystal believes that collecting user feedback and including physicians in the implementation process is the key to gaining organizational buy-in.

For more information, Crystal invites listeners to connect with her on LinkedIn or send her a direct email at brojc@musc.edu.

About Crystal Broj

Crystal Broj is the Enterprise Chief Digital Transformation Officer for MUSC, starting in 2022.  Previously, Crystal served as the AVP for Digital Strategy & Transformation for NorthShore University Health System and Chief Technology & Innovation Officer for American Association of Diabetes Educators (AADE).   In her current role, she is responsible for driving and accelerating the Digital Transformation Strategy and overseeing the delivery of products, solutions, and services out of the Transformation Pipeline, delivering optimal value for the MUSC platform ecosystem, healthcare systems and healthcare consumers.  Her time at NorthShore focused on the digital front door including a new mobile wrapper app and at AADE building an award-winning website, which was a one-stop shop for all diabetes devices and education.  Crystal earned her bachelor’s degree from Northern Illinois University. Originally a native from Chicago, she now enjoys low country living in Charleston.