If you’ve ever wondered who’s responsible for making curtain bangs, ballet flats and Hulk-sized blazers go street-viral, blame it on It Girl du jour, Matilda Djerf - the fluffy-haired, 25-year-old TikTok phenom is probably already influencing what’s in your cart – even if you don’t know it yet. She of Farrah-Fawcett locks is the Swedish entrepreneur that’s earned a devoted fan base who follow – and purchase – her every move, be it a haphazardly thrown on claw clip or the $600 Dyson Air Wrap.
Today, we sit down with the 25-year-old influencer to chat about the secrets behind #MatildaDjerfHair, why she turns down invites to Paris Fashion Week and the deets behind her sustainable and inclusive fashion brand, Djerf Avenue, set to hit sales revenues of $22 million this year alone. Plus, with news of a re-sell site set to launch any day, is Matilda Djerf starting her own beauty brand next…?!
What You’ll Discover In The Episode:
Psst! Join us over on TikTok @breakingbeautypodcast for a fun behind the scenes where Matilda shows us everything in her designer bag!
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For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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