In Conversation - Steve Bookbinder - Leverage your Laziness

"you actually can't conquer the fear, you actually can't not be afraid. "

"the rising tide lifts all the boats, the lowering tide, revealed that a lot of salespeople didn't know how to sell, and maybe their products alone couldn't sell for them. "

01:17 - Swimming Around Manhattan
05:50  Swimming the English Channel 
08:53 - Fear is your friend
15:26 Selling Advertising Media 
22:09 - Pandemic and Sales People 
28:21 Inbound vs Outbound 
33:00 Professional Sales 

I help SMBs, early-stage and growth-oriented companies right-size their sales pipelines through training and individual coaching. I help media sellers fill pipelines with digital opportunities. Sales come from pipelines; changing pipelines impacts each client’s sales culture. My training helps salespeople apply digital thinking to solve sales challenges and develops the skills, tactics and habits it takes to build those pipelines. I deliver custom, blended training: live in-person and virtual and online on-demand – just right for every size team and budget. I develop separate seller, manager and new-hire tracks. This way, my training does more than inspire – it changes sales KPIs.
For more than 20 years, I’ve worked with hundreds of market leading clients across many industry verticals who use every go-to-market strategy from direct to channel sales, enterprise to inbound. I’ve personally trained 50,000 salespeople all over the world. As a result, I have developed a unique perspective about what it takes to build a world-class sales team. I bring those insights to SMBs, early stage and growth-oriented companies so they can grow their sales and maintain consistency as they onboard new team members.
FREE STUFF - You can experience our sales insights and training style in 3 ways:
a. Food for Thought, my podcast series (https://omny.fm/shows/food-for-thought-lunch-break-with-steve-bookbinde ). More than a few sales tips, these are free lunch-break coaching sessions for salespeople, sales managers and marketing professionals. Each 15-minute session will give you a week’s worth of new ideas as well as action steps you can begin that week – turning your break into a rapid recharge.

b. Playbooks ( https://www.dmtraining.net/resources ) – Just-in-time training when you need specific instructions, without the theory or all-day workshop, so you can handle your prospecting, social selling and other challenging sales activities, like a pro. Btw, our workshops follow this playbook approach which engages senior, experienced sellers and rapidly ramps up new-hires.

c. Finally Friday, ( https://info.dmtraining.net/finally-friday-weekly-newsletter ) our popular bi-weekly round-up of the latest news, insights and stats affecting salespeople, managers and digital marketers. You will find a range of stories you probably missed; the cartoon alone will improve your day!

My goal is to help 1,000,000 sales and marketing professionals, business owners and career changers get more sales and have better careers.