The Rise and Fall and Future of the Music Video - Part 2

2026-03-04

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The music video didn’t just shape pop culture…it defined it. From the glam‑soaked excess of the ’80s and ’90s to the gritty authenticity of the alt‑rock era, and finally to the algorithm‑driven, globally connected internet age, the music video has lived many lives. In part two of this deep dive, we trace the rise, collapse, and surprising rebirth of the music video that once ruled MTV and MuchMusic. We look at the groundbreaking work of directors like Spike Jonze, the multimillion‑dol...

The music video didn’t just shape pop culture…it defined it.

From the glam‑soaked excess of the ’80s and ’90s to the gritty authenticity of the alt‑rock era, and finally to the algorithm‑driven, globally connected internet age, the music video has lived many lives. In part two of this deep dive, we trace the rise, collapse, and surprising rebirth of the music video that once ruled MTV and MuchMusic.

We look at the groundbreaking work of directors like Spike Jonze, the multimillion‑dollar spectacles of superstars like Madonna and Michael Jackson, and the moment YouTube and smartphones permanently rewired how we watch, and make, music videos. From Pearl Jam’s refusal to play the game, to viral sensations like OK Go, to the billion‑view world of K‑pop and global micro‑scenes, we discover that the music video isn’t dead. It escaped television. And it’s thriving.

This is Part 2 of the Rise and Fall and Future of the Music Video.

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