In this episode, Sean sits down with Annette Franz, founder and CEO of CX Journey Inc. They dive into why Annette started CX Journey and her +30 years of CX experience. They go deeper into her thoughts on customer expansion and retention. Annette gives some great insights on journey orchestration and how marketers can leverage this. Her tone gives off a jovial, astute knowledge on creating great customer experiences. Annette gets deep on why loves routines, her 90s bodybuilding days, any why/how she gets out of the office to recharge.
More About Annette. https://www.linkedin.com/in/annette-franz/
Episode 49: Using Social Media Enabled eBooks to Market Your Book
Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience
Episode 47: How Design Leads to Better Customer Engagement
Episode 46: Lessons from Starting Up
Episode 45: Building Great Paid Digital Media Structures
Episode 44: The Growth of Podcasting
Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table
Episode 42: Messaging in a Wild West Industry
Episode 41: Creating Mad Marketing with Customer Experience
Episode 40: Agile Marketing Framework
Episode 39: Message Testing with Micro Experiments and Simplicity
Episode 38: Performance Based Marketing
Episode 37: Building out Partnerships to Serve Locals
Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers
Episode 35: How to Learn from Marketing Failures and Grow the Company
Episode 34: How the EQ Secret Improves Your Marketing Messaging
Episode 33: Focus on Your Marketing Fundamentals
Episode 32: Play the Way You Practice with Venue Marketing
Episode 31: How Referral Systems are Broken and How WarmUp will Fix That
Episode 30: How to Build Customer Journeys with Actionable Tech
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