In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.
They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.
This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.
Episode Highlights
About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.
Resources on UX Research Impact
#87 - User Interviews 201: Leveling Up Your Interviews with Therese Fessenden of NN/g
#86 - Research is Everyone’s Job: The Democratization of Research with Jonathan Widawski, CEO of Maze
#85 - So Meta: Doing User Research at UXR Company with Roberta Dombrowski of User Interviews
#84 - B2B Recruiting with Matthew Morrison of Braze
#83 - Being Black in UX Research with Dr. Lisanne Norman of Gusto
#82 - Games User Research — with Steve Bromley
#81 - Establishing Sustainable Research Practices with Gregg Bernstein of Condé Nast
#80 - UX Research and Arab Cultures – with Norah Abokhodair of Microsoft
#79 - Participatory Research – with Alexis McNutt Unis of Better
#78 - Accessible UXR: Recruiting and Researching Participants with Disabilities – with Samuel Proulx of Fable
#77 - Breaking Into User Research – with Eniola Abioye
#76 - UXRs Need to Care About the Business, Too – with Zack Naylor of Aurelius
#75 - Debunking UX Research Myths with Zach Schendel of DoorDash
#74 - Building a Product Vision with Rajesh Nerlikar of Prodify
#73 - Getting Stakeholder Buy-In at a Large Organization with Meg Pullis Roebling of BNY Mellon
#72 - How to Ask Great UX Research Questions with Amy Chess of Amazon
#71 - Running a Blended Research Team with Dave Chen of Flipp
#70 - Radical Listening and Practical Empathy with Babz J.R. Hall
#69 - Thinking Styles and "Average" Users with Indi Young
#68 - Actionable Generative Research with Lucy Denton of Dovetail
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