In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.
They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.
This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.
Episode Highlights
About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.
Resources on UX Research Impact
#67 - Growing a UX Research Startup with Basel Fakhoury of User Interviews and Benjamin Humphrey of Dovetail
#66 - Agile Research Ops with Joey Encarnacion of Slack
#65 - The Best of Awkward Silences (So Far)
#64 - Civic Tech with Cyd Harrell
#63 - Information Architecture in UX with Page Laubheimer of NN/g
#62 - The State of User Research with Katryna Balboni
#61 - The Role of Research in CX Transformation with Kim Salazar of Nielsen Norman Group
#60 - Discovery Research and Interview Skills with Maria Rosala of Nielsen Norman Group
#59 - Ethical Hacking, Information Security, and UX with Ted Harrington of ISE
#58 - The Lone UXR: Being a UX Research Team of One with Izzy Nichols
#57 - Research Amid Sudden Change: Working on Google Classroom During COVID with Amanda Rosenburg
#56 - 2020, UXR Year In Review
#55 - So You Want to Be In Research Ops? How Roy Olende of Zapier Made The Switch
#54 - End-to-End Experience Teams with Danielle Smith of Express Scripts
#53 - Everything in Context: Anthropology and User Research with Vanessa Whatley
#52 - The Missing Ingredient: How Storytelling Makes User Research More Impactful with Harrison Wheeler of LinkedIn
#51 - Uncharted Territory: AI & User Research with Hana Nagel
#50 - To Manage or Not to Manage? UX Research Careers with Amber Davis, UXR Director at Audible
#49 - The Magic of Diary Studies with Tony Turner
#48 - Rising to the Moment: UXR, Diversity, & Inclusion with Randy Duke
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