This week, I speak with Eddie Lam, a musician in Vancouver, BC who has been able to see huge growth in his social media metrics by leveraging the native attributes in TikTok. But more than that, I wanted him to highlight his big picture goals of building community and show how his different strategies, whether promoting shows or teach guitar on TikTok, all support this vision.
Resources and Links:
Eddie Lam's official website
Eddie Lam on TikTok
Vancouver is Awesome news: Burnaby guitarist's one-minute music lessons are a TikTok hit
#378 - How to Multiply Your Content
#377 - What Artists Should Focus On When Starting Out
#376 - How Differentiation Makes the Difference
#375 - The Return of In-Person Concerts
#374 - Algorithm or Audience?
#372 - TikTok, Twitch, & Clubhouse for Musicians
#371 – Scaling Up pt. 4: Final Lessons from Coaching 3 Artists
How 3 Artists Doubled Their Social Media Following
In Between Episodes – Aspen Jacobsen 3
In Between Episodes – Maxximo 3
In Between Episodes – Darro 3
#370 - Scaling Up pt. 3: Music Marketing That Works
In Between Episodes - Darro 2
In Between Episodes - Maxximo 2
#369 - Scaling Up pt. 2: Pandemic Pushups and the Power of Focus
In Between Episodes: Full Call with Darro
In Between Episodes: Full Call with Maxximo
#368 - Scaling Up pt. 1: The House of Music
#367 - Surviving as a Touring Artist in the Age of Coronavirus
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