It should come as no surprise to regular listeners that I take a very strategy-driven approach with my work. A little while back I connected with today’s guest, and as we chatted it soon became apparent that the “strategy first” approach is something we share, and that we both implement in our respective professions. Today, you’ll hear us chat about how strategy and branding come before a website — and how most people think of the website as a thing that leads those, but it's truly just one piece of implementation.
I’m thrilled to be welcoming today’s guest: Kelsey Gilbert-Kreiling, the cofounder of Week of the Website. With over 700 successful site launches to date, Week of the Website aims to be the most creative, trusted and loved Squarespace agency for industry innovators. Week of the Website has worked with groundbreaking artists, industry innovators, game-changing political advisors, creative leaders and just all around awesome people.
Kelsey drives business development and sales for Week of the Website, and loves working with clients to help them synthesise their ideas and make them real. She’s all about breaking down barriers between her clients and their websites, and gets super excited to work on projects featuring authors, travel, hospitality and design, but also likes digging into innovation in professional services. As the Fearless Leader of the Week of the Website design team, Kelsey loves coaching and supporting developers as they help make their client’s website dreams come true.
When she’s not working, Kelsey loves spending time with her son and her husband in Chicago. Lately, she’s making her way through a cosy knitting project and reading The School for Good Mothers by Jessamin Ward.
TL;DR — episode links:
BTS: Going back to custom proposals
3 ways to support your productivity – without the hustle w/ Jenna Hellberg
Behind the scenes: pickles & panic
Creating high-yield media for your business w/ Christine Baird
Behind the scenes: testing, tweaking – and figuring sh*t out
The power of putting yourself out there w/ Eleanor Mayrhofer
Stand out in your sales copy through deeper connections w/ Maya Šarić
Embrace the word NO to build a brand on your terms
Using a simple website to convert high-ticket clients w/ Samantha Mabe
2021 year in review + plans for 2022
What is it about community? w/ Eli Trier
Business as a relationship w/ Chantelle Andercastle
Introducing: v2.0 of the Brand it! framework
Rebranding – the humane way! w/ Sarah Santacroce
7 questions your home page needs to answer w/ Cassie Paton
Selling without selling your soul w/ Erika Tebbens
Experiences you provide are part of your brand w/ Jana Krizanova
Nurture authentic connections for a stronger brand
Building an unshiny brand w/ Jo Casey
[Summer Shorts] Three branding tips for the first six months of your business
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