The Golden Age of Orthodontics
Business:Management
On this episode of The Golden Age of Orthodontics, Dr. Leon and Amy are joined by Suzanne Wilson. Suzanne is a marketer with strengths in strategic planning, customer insights, and traditional and digital marketing tactics. Suzanne is Chief Operating Officer at Gaidge, a company that offers business and data-driven strategies to orthodontic practices to help them get their money’s worth through marketing. Tune in to learn more on this topic today!
IN THIS EPISODE:
KEY TAKEAWAYS:
RESOURCE LINKS:
Gaidge
BIO:
Suzanne is a results-oriented marketer with strengths in strategic planning, customer insights, data-driven decision making, brand building and traditional and digital marketing tactics. She brings a holistic view of business and a data-driven approach to marketing that helps her clients get the most out of their marketing dollars. She works with her clients to determine short- and long-term needs and develops a collaborative marketing plan to drive actions with methods to measure results. From branding workshops to marketing spending audits, Suzanne brings the full toolbox and years of experience in upstream and downstream marketing to help your team elevate your brand and implement proven and innovative marketing tactics that enhance your customer experience and deliver quality leads.
I spent the early part of my career building skills in office management, accounting and procurement while I was in college pursuing a BA degree in English. I was lucky enough to have many great mentors in my life and a few of them inspired me to take a leap and pursue marketing. Thanks to some initial luck I started in a junior marketing role in 2008 and have since found a true love in what it means to serve customers by bringing products to life, leveraging the world of data and crafting the strategies that communicate a brand's unique value to the marketplace.
Suzanne joined Gaidge and impact360 in 2018 as their Chief Marketing Officer and was appointed Chief Operating Officer in 2022. She earned her Bachelor of Arts degree in English from the University of Utah in 2003 and achieved an Executive MBA with the class of 2017. She is based out of her home office in Salt Lake City, Utah.
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Differentiating OrthoFX Clear Aligners From the Pack With Ren Menon
Legal Risks For Retreating DTC Patients with Trey Lawrence
Orthodontic Practice Economics with Wes Lyon, CPA, CFP
Talking uLab Clear Aligners with Orthodontist Dr. Sky Naslenas
How Improving the Patient Experience Will Grow Your Practice | With Grin CEO Dr. Adam Schulhof
Creating an Entirely Digital Practice with Dr. Chris Riolo
Talking with InBrace Co-Founder Dr. John Pham
Talking with BRIUS Inventor Dr. Mehdi Peikar
Talking About the Digital Future of Orthodontics With Chris Bentson of Bentson Copple & Associates
Align Technology’s Role in Expanding the Digital Orthodontic Market with Joe Hogan, CEO of Align Technologies
Building A Competitive Orthodontic Practice with Michelle Shimmin of Shimmin Consulting
Proposed New Tax Laws and How They Will Affect Orthodontists Income - Speaking with Brad Kucharo, CPA
Dr. Terry Sellke on Competing in a Disrupted Marketplace
Legal Advice For Orthodontists From AAO General Counsel Trey Lawrence
We Talk to Kevin Dillard, Founder of Clear Blue Smiles
We Learn About Grin, a New Remote Monitoring Product
Selling Your Practice: Talking With Brad Kucharo, CPA
Talking With Sue Hanen About Hidden Practice Metrics to Improve Performance
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