EP-155 Megan Ryan, Senior Director of Marketing Strategy, Atlanta Hawks - Fan Engagement & Growth

Megan Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks, joins Brian Cristiano and Rob Cressy to talk about the principles behind the Hawks being the best team to follow on social media (per Bleacher Report), how they measure engagement, work with the Atlanta rap scene (like 2 Chainz), approach growing their fanbase, Instagram vs Snapchat, and advice for other teams and CMO’s going from traditional to digital. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy Websites: BOLD Worldwide: www.boldworldwide.com Brian Cristiano: briancristiano.com Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media