If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.
Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.
I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.
Plus we cover heaps more! Let's get into it!
103 How to grow a super-engaged audience on Facebook with Kerri Sackville
102 Authenticity and the power of opinion with creative director, Stanley Johnson
101 Preparing to write your first business book with Jaqui Lane
100c The authentic thought leader: Hand-picked tips from global experts
100b The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience
100a The authentic thought leader: Unleashing the power of purpose
099 - TLT - Create real-time content with these mobile apps
098 Storytelling for thought leaders with Shawn Callahan
097 TLT - Planning your content themes with the PR Warrior, Trevor Young
096 How Dr Jen Frahm positions her personal brand in a crowded corporate marketplace
095 - TLT - The one advantage of blogging (that only bloggers are aware of)
094 Overcoming 'Imposter Syndrome' with leading business author and speaker, Andrew Griffiths
093 - TLT - Five ways to boost your professional profile in the marketplace
092 The power of relationships in business: Unpacking Darrel Griffin's LinkedIn Manifesto
091 TLT - The awesome role thought leaders play in our community
090 The media comes calling ... now what? Interview with Simon Mossman
089 WE'RE BACK: Kickstarting or re-energising your thought leader journey
088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com
087 - TLT- Plans, scams & doing what works for you and your principles
086 Joining the personal branding dots with Clarissa Rayward, the Happy Family Lawyer
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