If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.
Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.
I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.
Plus we cover heaps more! Let's get into it!
263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution
261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur
258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper
257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm
255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)
252: The power of community with best-selling author, Mark Schaefer
251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders
249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views
247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)
246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)
244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]
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