If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.
Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.
I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.
Plus we cover heaps more! Let's get into it!
243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)
242: Going small to make it BIG with earned media | Interview with Shelby Janner, Zilker Media
241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset)
240: Developing a digital media mindset & experimenting with short-form video: Special guest - Ben Cusack
239: [RECAP] Trevor & Brendan dissect the Bec Sands interview (personal branding opportunities)
238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands
237: [RECAP] Trevor & Brendan dissect the Joyce Ong interview (Liberated on LinkedIn) ]
236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise
235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge)
234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy
233: [RECAP] Trevor & Brendan dissect the Michelle J. Raymond interview (LinkedIn Company Pages)
232: How to build your personal brand using LinkedIn Company Pages, with Michelle J. Raymond, Good Trading Co.
231: [RECAP] Trevor & Brendan dissect the Sonja Nisson interview ('deep content')
230: Unlocking & shaping your ideas through deep content, with Sonja Nisson, School of Valuable Content
229: [RECAP] Trevor & Brendan dissect the Ashley Faus interview (Expert vs thought leader: what’s the difference?)
228: Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian
227: [RECAP] Trevor & Brendan dissect the Oscar Trimboli interview
226: How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
225: How to use press releases to increase personal brand visibility & credibility - with Mickie Kennedy, eReleases
224: Grounding yourself in your story and your message with voice & acting coach, Jackie Goddard
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