If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.
Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.
I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.
Plus we cover heaps more! Let's get into it!
223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)
222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)
221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh
220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?
219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy
218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging
217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert
216: A look back at season 5: Lots of personal branding stories, ideas and insights - what did you miss?
215: A deep dive into strategic content repurposing with Sally A. Curtis
214: THE MINDSET EPISODE - Overcoming self-sabotage with Fiona Redding
213: An insider’s guide to generating quality media coverage with Chenoa Parr
212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
211: How to build a national media profile as the go-to expert in your space: Case study with Jake Moore, ESET UK
210: Content Profits: How to package & monetise your podcast, blog or online video show - with Yann Ilunga
209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance
208: How thought leaders can tap into the growing 'Creator Economy'
207: Unleash your inner video star (using just your smartphone) with Julian Mather
206: How to land a book deal from someone who's done it - interview with entrepreneur-turned-author, Ian Whitworth
205: Playing the long game with Mark Masters, You Are The Media
204: Season 5 opener - here's what to expect! 💥
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