If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.
Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.
I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.
Plus we cover heaps more! Let's get into it!
203: Season 4 Finale - Lots of personal branding gold, what did you miss?
202: Why leaders should stand up, stand out, and be social | Expert guest - Roger Christie, Propel Group
201: Magnifying your message in today's multi-channel world with Jane Tabachnick
200: From outsider to industry leader in 4 years - how Steve Vallas became a key player in Australia's emerging Blockchain sector
199: How to commercialise your expertise with online business strategist, Susanna Reay
198: How to generate positive press coverage with veteran journalist & editor, Darren Slade
197: Creating change by building a movement with Jane Evans, from Uninvisibility
196: How to build your reputation through writing with Sarah Mitchell
195: How social media can make you a better leader with Damian Corbet
194: Unpacking Stephen Waddington's thought leader journey
193: How Mark Schaefer has evolved his personal brand over time (interview part 2)
192: How to build momentum for your ideas with best-selling author, Mark Schaefer
191: Thought leadership marketing & doing the 'deep work', with Lacy Boggs
190: How to use FOMO marketing to build your personal brand with May King Tsang
189: Unleashing the power of audio content, with podcasting expert Kellie Riordan
188: How to build your personal brand using video storytelling with Jonathan Creek
187: The building blocks of thought leadership marketing with Andy Crestodina
186: How to create and launch a course, membership or group coaching program in under 60 days with Jenna Soard
185: The business of influence with Gavin Heaton, InfluencerActive
184 Cement your authority: From brain to book in 90 days with Kath Walters
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