If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.
Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.
I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.
Plus we cover heaps more! Let's get into it!
183 How to increase your professional value with Sarah Makris, leadership communications coach
182 From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful
181 Building a credible thought leader brand: why clarity, content, consistency & community matter
180 FROM THE VAULT: Building a unique, multi-faceted personal brand | CASE STUDY - Matt Desmier, Wise Old Uncle
179 FROM THE VAULT: How to find your unique voice | CASE STUDY - Anne Miles, Suits&Sneakers
178: Creating a support team for your personal brand | PLUS The Social Revolution's Tino Ho discusses CEOs & social media
177: Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial
176: Building an influential personal brand | CASE STUDY - Jen Bishop, Interiors Addict
175: SPECIAL EPISODE - Revisiting the 'Personal Branding Universe' | Takeaways & highlights from season 3
174: How to leverage connection and community to build your business with expert guest, Eli Trier
173: Building thought leadership through live streaming with Ian Anderson Gray
172: The power of authentic visibility with Julia May & Sarah Anderson
171: Build your personal brand through hustle and heart with Brook McCarthy
170: Putting the 'social' into social media with Mitch Jackson aka The Streaming Lawyer
169: Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo
168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle
167: Building a personal brand within a corporate environment with Yishan Chan
166: Don’t just stand out. STOMP out! Developing a 'statement piece’ personal brand with Hillary Weiss
165: How to bring your best ideas into the world by writing a book | Expert Guest - Kelly Irving
164: The state of podcast interviews - what podcasters & podcast guests need to know | Expert guest - Tom Schwab, Interview Valet
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