If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.
Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.
I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.
Plus we cover heaps more! Let's get into it!
143: Social media for thought leaders with Kate Ware
142 Taming imposter syndrome with Trisha Lewis, communication coach
141 Achieving a return on your intellect with Ronan Leonard
140 The thought leader advantage with Trevor Young
139: Commercialising your personal brand with Mary Henderson
138 From employee to entrepreneur with Steve Glaveski
137 The curious world of Matt Desmier: assets, people and networks
136 Belief, connection and leadership with Heath Evans, altMBA coach
135 Recapping all things social media + blogging, online video and podcasting
134 How Helen Blunden stays professionally relevant through digital experimentation
133 How to boost your expert profile in the media with Nic Hayes
132 Mastering your message with speaking and media trainer, Kim Skubris
131 Tips & ideas from experts on blogging, podcasting, Facebook, LinkedIn and media relations #FromTheVault
130 Future-proofing your personal brand with Scarlett Vespa
129 Looking at content marketing through a PR lens with Trevor Young
128 Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time
127 How to win at Facebook advertising with Myles Harris
126 How to use podcast interview marketing to build your brand and business, with Tom Schwab
125 Building a sustainable business around your thought leader brand with Tarran Deane
124 Get back an hour in every day with Les 'Timelord' Watson
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