If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.
Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.
I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.
Plus we cover heaps more! Let's get into it!
123 LinkedIn marketing for thought leaders with Lucy Bingle
122 Building a micro-media platform in the bush with Vanessa Wiltshire, Spark Rural
121 The importance of having a strong voice with Anne Miles
120 Owning a space that is yours with Mark Masters, You Are The Media
119 Building global influence with Adam Jacoby, Founder of MiVote
118 Podcast relaunch with Trevor Young aka 'The PR Warrior'
117 How to fast-track your book with Ultimate 48-hour Author, Natasa Denman
116 Educating your market profitably with Sarah Cordiner
115 The lowdown on Snapchat with digital storyteller, Suzanne Nguyen
114 Growing your visibility and influence with Tim Hughes, Digital Leadership Associates
113 Building a movement of like-minded people with Andrew O'Brien
112 Beginning your thought leader journey with the CXpert, Ben Motteram
111 Becoming a social media influencer in a tough industry with Wes Pinkston
110 Reach > Act > Convert > Engage: Digital marketing with Beth Powell
109 Email marketing for thought leaders with Michelle Falzon, founder of We Are Content
108 An introduction to virtual summits with Nicole Holland
107 Building omnipresence in the marketplace (Part 3 - PROPULSION)
106 Building omnipresence in the marketplace Part 2 (PROGRAM)
105 Building omnipresence in the marketplace for your thought leader brand (Part 1 - PLANNING)
104 How to capture people's attention with author and humourist, Jordana Borensztajn
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money