In this podcast Joe Galindo hosts Patrick De Leon as our guest. Patrick is a broker with the Windermere Yarrow Bay office in Kirkland, Washington. The discussion focuses on how Patrick uses social media platforms like Facebook and Instagram to build his brand and business as a real estate agent.
Key points:
- Facebook and Instagram are the primary platforms Patrick uses for their wide reach and user engagement.
- He shares a mix of real estate content (listings, market updates) and personal/lifestyle posts to connect with his audience.
- Tactics include testimonial videos set to music, humorous real estate-themed videos/reels, and casual glimpses into his daily life.
- Consistent posting 2-3 times per week, with daily Instagram stories, helps stay top-of-mind.
- Posting between 1-2 pm Pacific time tends to get the highest viewership.
- Social media presence has helped Patrick get referrals from other agents in his office.
- He monitors his sphere's social media for life milestones to personally acknowledge (birthdays, babies, etc.)
Patrick's email (patrick@windermere.com) for anyone seeking more tips on social media for real estate.
Host: Joe Galindo
Guest: Patrick De Leon (Windermere Yarrow Bay office broker)
Episode #2. Taking time to recharge. Work life balance is when you can work hard and play hard and maintain a strong sustainable referral business.
Episode #1. Setting clear expectations with your clients so you become in demand and not on demand.
Episode #20. Eight ideas on how to generate listings in this market we are facing today.
Episode #19. Part II With Sol Simmers on getting predictable results with buyers by having a consistent process.
Episode #18. Get some detail on what you should be measuring in a quarterly business check in.
Episode #17. Being passionate about living a Minimalist lifestyle and focused on leading others towards a more fulfilled life with less stuff and more living.
Episode #16. Mastery in one's career and consciousness growth simply require that we constantly produce result beyond and out of the ordinary. Credit Stewart Emery
Episode #15 How well does your listing packet give the seller clarity on the value you bring to the process?
Episode #14. Anders Ibsen went from 18 transactions to 61 transactions in his 1st 4 years in real estate by being relationship based in his approach.
Episode #13. The consistent processes Real Estate Agents need for predictable results.
Episode #13. Don't over think your marketing. Some helpful tips and a great tool to stay top of mind with your clients.
Episode # 12. How to survive, maintain and thrive by way of being consistent and authentic to who you are. Just get it done.
Episode #11. The power of using the 5 step calling process.
Episode #10. Working with buyers to get their offers accepted.
Episode #9. Meet Lucy Wood, the 3rd generations in the Windermere family Real Estate Company.
Episode #8. 6 ideas on staying on track with your business, and reducing stress this holiday season.
Episode #7 Creative ways to be the Real Estate Trusted Advisor using FB groups and YouTube with Kelly Martin.
Episode #6. The benefit of Windermere Relocation when you understand abundance and win win.
Episode #5. Busting the myth in Real Estate of working 24/7. Remember you are only human, and it is ok to let clients know that.
Episode #4. What do you do that is consistent when it comes to building referral-based relationships with your sphere?
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