Amy Liu is the founder of Tower 28 Beauty - named after the Tower 28 lifeguard tower at the crossroads of the Santa Monica pier and Venice Beach. Based on its rad aesthetic – sunset-esque cream blushes, bronzers and lip glosses tucked into clear acrylic packaging – you’d never guess that it’s the only make-up brand to follow the U.S National Eczema Association’s guidelines, which means their makeup contains zero potentially irritating ingredients for sensitive skin. What’s more, none of Tower 28’s vegan and cruelty-free products cost a penny over $28.
Tune in to find out why Tower 28 has risen to mass fandom in just two years since its launch, earning celebrity fans like Olivia Munn, Mandy Moore and Kate Bosworth. Amy explains the magic behind the surprising #1 best-seller, the SOS Daily Rescue Facial Spray, which people have been using to treat maskne, soothe skin post lasers – anywhere there’s fire. Plus, we chat with the Asian-American entrepreneur about how she’s turning the “California Girl” cliché on its head, and even more inspiring ways she’s mentoring the next gen of BIPOC founders. Then, listen to the end for major hints on what Tower 28 will be planning to drop next!
Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter,
Join our private Facebook group , or give us a call and leave us a voicemail at 1-844-227-0302.
For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog
Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast!
Ethique
Ethique is a New Zealand based Zero-Waste Beauty Brand that focuses on conscious beauty with concentrated formulas. To check out their full-range, visit Ethique.com. Join the revolution and give up the bottle!
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
5th Anniversary Special! Introducing Our Official “Haul of Fame,” New Merch Drop + The #DamnGood Products We Use Ourselves
It’s The Women-Supporting-Women Episode With Sisters Hunter McGrady & Michaela McGrady of The Model Citizen Podcast!
Hair Slugging, Bottleneck Bangs, Liquid Bobs – Decoding The Biggest 2022 Hair Trends With Celeb Hairstylist Clayton Hawkins. Plus! Our Take On Those Olaplex Headlines
What’s Poppin’?! Meet The TikTok-Famous Makeup Artist Who's Single-Handedly Making Beauty Products Go Viral, Mikayla Nogueira
🛍 The #DamnGood Spring 2022 Drugstore Finds - $17 (US) or Less!
Are You Exfoliating Your Skin The Right Way? Featuring Rihanna-Approved Esthetician Sean Garrette
Sephora Gets Sexy, The One Fragrance We Want For V-Day & Carlene’s Hubby Makes a Cameo!
Hitting Undo on Skinny Brows With Celebrity Esthetician Kristie Streicher. Plus! Lunar New Year & Stila’s Founder Re-Rises
The #DamnGood Skin Barrier-Boosting Creams We’ll Use Forever
Makeup Artist Violette Spills All of Her Beauty Secrets
🔮 The Ultimate 2022 Beauty Trends Forecast with Allure Editor-in-Chief Jessica Cruel
Why You’ve Really Got To Stop Paying Retail With Beauty Pie Founder Marcia Kilgore
The #DamnGood Trending Beauty Products from 2021 You Need To Know
Replay! “Take It To The Tits!” & More Age-Your-Best Skin Secrets With Caroline Hirons
“Fashion’s Favorite Facialist” Joanna Czech on Winter-Proofing Your Skin, Hangover Remedies & How-To Cultivate Big Glow Energy in 2022
Hourglass Cosmetics Founder Carisa Janes: “I Want The Makeup Artist Inside The Makeup, Because I’m Not A Makeup Artist.”
(Shhh!) The #DamnGood Holiday Gifts We Secretly Want For Ourselves
🎉 200th Episode Special 🎉 Recapping The Juiciest Moments in Breaking Beauty History (What Made Us Laugh, Cry, Cringe & Everything In-Between)
RIP Tati Beauty! Blue Light, Schmoo Light! Plus, How-To Build An Everyday Sunscreen Routine With Dermatologist Dr. Katie Beleznay
Dr. Shereene Idriss, AKA #PillowTalkDerm Serving The Real Tea On Skin Care Scams
Create your
podcast in
minutes
It is Free
Raising Good Humans
The Skinny Confidential Him & Her Podcast
Dear Gabby
The Story of Mankind
Just So Stories
The Papaya Podcast
The Art of Being Well