从张雪峰被封杀看中国“清朗”行动 Zhang Xuefeng and China’s internet crackdown

大名鼎鼎的中国教育网红张雪峰被封杀了。

张雪峰专门提供考研辅导以及高考填报志愿指导，以“寒门指路人”的形象收获了大量粉丝。但他也因为言辞激烈而不时引发争议。

在今年北京的九三阅兵后不久，张雪峰在直播中放言，只要北京武力攻打台湾，他最起码会捐款1亿元人民币；枪声打响的那一天，他就至少会捐5000万元人民币。

然而，这次他可真是踢到铁板了。中国网信办不久后宣布，开展为期两个月的“清朗·整治恶意挑动负面情绪问题”专项行动。张雪峰以及大量网络账号，比如主张颓废生活的躺平博主“十年网吧大神”、“刘二狗”、“小A在上网”等等，都成了专项行动的整治对象。

根据官方通报，挑动群体极端对立情绪、宣扬恐慌焦虑情绪、挑起网络暴力戾气、过度渲染消极悲观情绪等内容，都在整治范围之内。中国官方自2016年以来就陆续开展“清朗”专项行动，目标是净化网络空间。

这期的早报播客《东谈西论》，听主持人韩咏红与旅居台湾的时事评论人徐全解析这一轮又一轮的“清朗”行动，反映了什么问题？今年官方要用专项行动来整治社会情绪，它最终又会达到什么效果？

延伸阅读：

• 下午察：被清朗的户晨风和张雪峰
• 中国多名“躺平”博主被封 整治颓废内容再升级

In a dramatic development, Zhang Xuefeng, one of China’s most prominent education influencers, has been removed from major platforms as part of a government crackdown on online negativity. Renowned for his advice on postgraduate entrance exams and college application counselling, Zhang built a huge following, particularly among students from disadvantaged backgrounds. His outspoken commentary often sparked controversy, and a recent livestream pledge to donate millions if Beijing resorts to force against Taiwan brought heightened scrutiny.

Within days, the Cyberspace Administration of China launched a special “Qinglang” (“Clear and Bright”) campaign, aimed at purging content that incites negative emotions and societal anxiety. Influencers and online personalities now face investigation and removal for allegedly promoting pessimism, antagonism, or social unrest. This ongoing campaign, active since 2016, reflects Beijing’s persistent drive to reshape digital discourse and maintain a positive online atmosphere.

In this episode of the Global Heartbeat podcast, host Han Yonghong and Taiwan-based commentator Xu Quan unpack the social and political implications of China’s latest round of internet censorship and emotion management.

Hosted by Lianhe Zaobao’s Associate Editor, Han Yong Hong, Global Heartbeat is a Mandarin weekly news and current affairs podcast that is updated every Tuesday, 7.00 PM SGT. It is available on zaobao.sg, Apple Podcast, Spotify and other podcast platforms.

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