Being explicit about your values in your business used to be frowned upon, but it’s vital to how you market your brand, how you build your company culture, and how you relate to your clients.
In this replay of a 2020 conversation on Racheal Cook’s Promote Yourself to CEO podcast, Racheal and India discuss infusing your values into all aspects of your business, addressing mindset challenges and fears when it comes to getting explicit, and Racheal’s own experiences with making her values known.
In this discussion:
How marketing with your values as the starting point helps differentiate your business
Why it’s vital to understand the ways that consumers are voting with their dollar
Leaning on your values to guide how you show up in public
Taking steps to articulate your values
How leading with your values builds connection and community around your brand
Connect with Racheal Cook:
Promote Yourself to CEO Podcast
The CEO Collective
Instagram: @racheal.cook
Connect with India Jackson and Flaunt Your Fire:
Flaunt Your Fire
LinkedIn: India Jackson
Instagram: @FlauntYourFire
Ready to dive deeper?
Get clear on what matters. From Implicit to Explicit is a framework to get clear on what matters and how it informs the way you live and lead in your workplace.
This 3-hour masterclass helps you evaluate your personal and professional values, how those intersect with your team and your clients, and how those values need to show up in your brand.
Learn more at pauseontheplay.com/explicit
Resources:
Gingko Public Relations
ON1E Clothing
8. Seeing your business from your client's perspective with Kim Wensel
7. From stage fright to flaunting my fire
6. Are you censoring yourself?
5. Insights for choosing your next in-person event
4. Brand partnerships with Tony of ON1E Clothing
3. January 2020 audience questions
2. Ethical ideal client profiles with Erica Courdae
1. Questions for a cohesive Instagram profile
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