Hughes Norton and George Peper, authors of RAINMAKER: Superagent Hughes Norton and the Money-Grab Explosion of Golf from Tiger to LIV and Beyond, join the LINKS Golf Podcast to chat about the book, dealing with golf’s biggest power players, and the state of today’s game.
Norton was once one of the most powerful men in golf. During his tenure as head of the golf division of Mark McCormack’s International Management Group (IMG), he was the lead agent for six world-number-one-ranked players, including both Greg Norman and Tiger Woods.
Before Tiger ever struck a ball as a professional, Norton did deals with Nike and Titleist that brought him more than $60 million, a then-unprecedented sum for a professional athlete. Less than two years later—and for reasons never explained—Tiger fired Norton. McCormack then did the same, giving him a multi-million-dollar parachute tied to a 10-year non-compete clause and a gag order.
Now, for the first time, Norton is talking—about his clients, his boss, and his role in fostering the era of unbridled greed that now threatens to destroy professional golf.
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Ep. 91: Exciting News From Bandon Dunes
Ep. 90: NHL Hall of Famer Chris Pronger
Ep. 89: An Insider’s Guide to the Open Championship Experience
Ep. 88: What to Know: Restoring the East Course at Oak Hill
Ep. 87: In-Depth on Baltusrol
Ep. 86: Expert Advice for Golf Dads
Ep. 85: LINKS Summer Issue Preview with Editor George Peper
Ep. 84: Vital Tips to Master Your Mental Game
Ep. 83: Inside the Life of a Golf Hobo with Matt Cardis
Ep. 82: Must-Visit One-Course Destinations
Ep. 81: In-Depth on Streamsong Resort
Ep. 80: George Peper's Solution to the Distance Debate
Ep. 79: The Gems of Middle England and Other Underrated Golf Areas of the World
Ep. 78: Thinking Outside the Box in Golf Architecture with Agustín Pizá
Ep. 77: How Do Clubs Attract, and Keep, New Golfers?
Ep. 76: What Makes a Golf Resort Great?
Ep. 75: Authentic Scotland and Ireland
Ep. 74: Golf Course Architect Bobby Weed
Ep. 73: Behind the Scenes of the Winter 2021 Issue of LINKS Magazine
Ep. 72: The Future of Golf Technology
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