Stephen W. Maye is your host for Projectified with PMI. In this episode, Stephen discusses creativity with Scott Berkun, a bestselling author, sought-after speaker, and former Microsoft project manager. Scott explains creativity’s often misunderstood and neglected role in project work, how to foster and apply creativity in process-oriented environments today, and why it will become even more important in the future of project professionals.
Scott describes creativity as a creation and problem-solving process within project roles. He emphasizes that the process of creation and being creative is to not only create something new but to maintain and improve pre-existing ideas. Scott discusses the importance of defining ‘good’ when it comes to creativity, the relevance of creativity in the project management role, the benefits of applying creativity to any role, and where creativity fits in an increasingly automated and digitized world.
For an easy way to stay up-to-date on Projectified with PMI, follow the podcast at:
iTunes, Stitcher, Google Play, or Pmi.org/podcast.
Key Takeaways:
[:28] Stephen provides some background on Scott and welcomes him to the podcast
[1:09] What’s the deal with Scott’s hair?
[2:49] Scott’s definition of creativity
[5:12] Scott’s early project manager role with Microsoft
[6:04] Reflecting back on his role as a project manager: Where was creativity relevant?
[7:34] The importance of defining ‘good’ and who gets to define ‘good’
[11:08] Where creativity fits in a world that is becoming increasingly more automated and digitized.
[14:14] Who is at greatest risk for losing their job to automation?
[16:02] Creativity’s relevancy in projects in an ever-increasing automated world and how project managers can better bring creativity to their job.
[20:15] The opportunities and benefits of applying creativity in the role of project management.
Links:
Making Things Happen: Mastering Project Management, by Scott Berkun
The Dance of the Possible: the mostly honest completely irreverent guide to creativity,
by Scott Berkun
ScottBerkun.com
Innovation—Inside 4 of the 50 Most Influential Projects
Transformation—The Evolving Customer Experience
Strategy—Trends in Cybersecurity
Innovation—The Future of Construction
Job Skills—Keeping Digital Transformations on Track
Career Development—How to Position Yourself for a Promotion
Leadership—Improving Project Results
Transformation-Future-Proofing Energy Infrastructure
Transformation—Sustainable Urban Development
Job Skills—Time Management
Career Development—Professional Networking Pro-Tips
Job Skills—Fast-Paced Problem Solving
Transformation—The Future of Manufacturing
Career Development—Moving to a New Market Sector
Leadership—Managing Multigenerational Teams
Social Responsibility—Promoting Gender Equality
Transformation—Artificial Intelligence
Career Development—In-Demand Skills and Sectors
Job Skills—Cultivating Creativity
Transformation—Navigating Mergers and Acquisitions
Create your
podcast in
minutes
It is Free
Reaching your Goals
Chief Change Officer
Think Fast Talk Smart: Communication Techniques
Let’s Talk Offline
Radical Candor: Communication at Work