Negotiation is a critical skill for artists to develop a sustainable career yet so few make the time or effort to grow in this area. Today, we'll talk about how you can negotiate for a guarantee or better pay for your shows but the same tactics can be used to get better deals with sponsors, record labels, merchandise/vendors, and more.
Here are some of my favorite resources for negotiation:
BOOK: Never Split the Difference by Chris Voss and Tahl Raz
YOUTUBE CHANNEL: Black Swan negotiation training channel
ARTICLES:
Negotiation by Email for Salary
How to Get More Pay (Last Stop Booking)
#397: When to go Against the Grain
#396: How to Create a Tour Budget
#395: How to Create Demand for Your Music Through Momentum
#394: How to Build a Better Team
#393: Continuous Improvement Methodology and Music
#392: Spotify, The Long Tail, and Is Music in Trouble?
#391: Write a Better Story
#390: Artist Infrastructure Checklist
#388: Predictions for an Uncertain Music Industry
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#387 - How to Make a Lasting Impact and Have a Music Career That Lasts
#386 - SXSW Application Tips and Other Music Industry Festivals
#385 - Is It Really a Long Way to the Top?
#384 - How to Make Your Career Resilient and "Future Proof"
#383 - How to be More Productive
#382 - How You Can Create a Pandemic-Proof Career
#381 - The Real Business Artists Are Actually In
#380 - How Artists Can Optimize Their Website (Stacey Bedford, CEO of Bandzoogle)
#379 - Wendy Parr on The Power of Artist Authenticity
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