Negotiation is a critical skill for artists to develop a sustainable career yet so few make the time or effort to grow in this area. Today, we'll talk about how you can negotiate for a guarantee or better pay for your shows but the same tactics can be used to get better deals with sponsors, record labels, merchandise/vendors, and more.
Here are some of my favorite resources for negotiation:
BOOK: Never Split the Difference by Chris Voss and Tahl Raz
YOUTUBE CHANNEL: Black Swan negotiation training channel
ARTICLES:
Negotiation by Email for Salary
How to Get More Pay (Last Stop Booking)
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