We've cut down the seventh week of lectures to be even shorter and combined them into one podcast.
Kevin Hale gave both lectures this week. Kevin’s a partner at YC and cofounded Wufoo. His first lecture is on how to improve conversion rates and his second lecture is on pricing for startups.
Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/
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Topics
00:00 - Intro
00:27 - Kevin Hale - How to Improve Conversion Rates
1:02 - Why we care about conversion rates
2:02 - Shareware conversion rate is .5%
2:22 - Casual download games is 2%
2:32 - Freemium SaaS range from 1.5 to 5%
3:57 - Knowledge spectrum
5:52 - The one button interface
6:37 - What is the call to action? And the magic moment.
8:02 - What is it?
8:38 - Is it right for me?
9:02 - Is it legit?
9:22 - Who else is using it?
9:52 - How much? What's the catch?
10:39 - Where can I get help?
11:30 - Kevin Hale - Startup Pricing 101
13:15 - Monetization gives you the biggest bang for your buck
14:35 - Price thermometer
16:35 - Mistake 1 - Prices are too low
16:55 - Mistake 2 - Underestimate costs
17:08 - Mistake 3 - Don't understand your value
17:27 - Mistake 4 - Focus on wrong customers
18:05 - Sales and profit over a product's life
19:20 - Why is pricing innovation hard?
21:27 - How to optimize prices
22:32 - $1B formula
24:05 - Price and complexity
26:55 - 10 - 5 - 20 rule
28:20 - Summary
#54 - Growth Office Hours: Round 2
#53 - Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom
#52 - Making Physical Retail as Easy as Opening an Online Store - Ali Kriegsman and Alana Branston of Bulletin
#51 - There's an Art to Getting Brilliant People to Surprise Themselves - Kevin Slavin of The Shed
#50 - Growth Office Hours with Anu Hariharan and Gustaf Alstromer
#49 - Microbes, Robots, and Ambition - Robin Sloan on His Novel Sourdough
#48 - The Future of Bike Sharing with Ofo Cofounder Yanqi Zhang and Anu Hariharan
#47 - Baidu's COO, Qi Lu Discusses AI with Daniel Gross
#46 - Tencent's Chief eXploration Officer, David Wallerstein on WeChat, QQ, and Gaming
#45 - Building Dota Bots That Beat Pros - OpenAI's Greg Brockman, Szymon Sidor, and Sam Altman
#44 - Cindy Mi on Building VIPKID, the World's Largest English Learning Platform for Children
#43 - Casey Neistat and Matt Hackett on Live Video's Struggle for Interestingness
#42 - Robotics and 3D Printing with Voodoo Manufacturing
#41 - Experiments in Art and Technology with Artforum Editor Michelle Kuo
#40 - Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz
#39 - Mr. Robot's Technical Producer and Writer - Kor Adana
#38 - The More You Communicate with Users, the Higher Chance You'll Build Something They Want - Ryan Hoover of Product Hunt
#37 - Don't Start a Blog, Start a Cult - Mr. Money Mustache
#36 - Your Whole Goal Is to Not Quit - Courtland Allen of Indie Hackers
#35 - The Technical Challenges of Measuring Gravitational Waves - Rana Adhikari of LIGO
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